Maserati Corse brand identity

The Stellantis Design Studio was commission by Maserati MSG Racing Formula E Team to develop a bold visual identity for the Season 9 and 10 Formula-E campaign.

Eyes of the pilot of the Maserati formula E

Maserati Pilot walking with confidence in the stand

Bold Graphic ID

The striking use of the Maserati signature colour and dynamic graphic pattern has helped create a strong and distinctive identity Maserati on and off track.

Global Identity

This visual identity extends to the race suits, team wear and merchandising to create a singular global look and feel.

research sketch of the livery of the Maserati Fomula E