A New Perspective on the Mobility Experience
Stellantis Design Studio and PEUGEOT challenged conventional thinking by reimagining the in-car experience through the eyes of an unexpected travel companion: the dog.
"It was the first time I had to see the world from a dog's perspective in order to design a car. As a dog carer myself, this project was as unusual as it was inspiring. It encouraged us to rethink every detail through the eyes of those who share our everyday adventures." says Hugo Nightingale, Creative Director at Stellantis Design Studio.
Turning a New Point of View into Innovation
The PEUGEOT Dog Edition Concept was born from a simple idea: to look at travel from a different perspective. Developed in collaboration with PEUGEOT, this project explores how design can respond to changing habits and lifestyles by incorporating pets into the design process from the very earliest stages.
Through this approach, Stellantis Design Studio has helped envision a mobility experience designed to promote comfort, well-being, and the quality of shared moments among all vehicle occupants.
Designing Beyond Human-Centric Thinking
At the heart of the project lies an unconventional source of inspiration: the dog. From colours and materials to interior architecture and sensory interactions, every aspect of the vehicle experience was explored through a broader lens. The objective was not only to accommodate pets but also to discover new ideas capable of enhancing the journey for everyone.
The collaboration brought together multidisciplinary expertise from across Stellantis Design Studio, including user experience, product design, Colours, Materials & Finishes (CMF), brand storytelling and visual communication.
Together, these teams created a cohesive vision in which every detail contributes to a more comfortable, intuitive and enjoyable travel experience for both humans and their four-legged companions.
A Holistic Approach
The PEUGEOT E-5008 Dog Edition Concept demonstrates how design can unlock unexpected opportunities for innovation by observing emerging behaviours and changing lifestyles.
By challenging traditional assumptions and placing user needs at the centre of the creative process, Stellantis Design Studio helps brands discover new territories of expression and develop experiences that are relevant, desirable, and meaningful.
