![Tramway moving in strasbourg city](/content/dam/stellantis-design-studio/projects/alstom-tram/alstom-transport-hero-image.jpg)
![Tramway moving in strasbourg city](/content/dam/stellantis-design-studio/projects/alstom-tram/alstom-transport-hero-image.jpg)
Stellantis Design Studio and the Design & Styling Department of Alstom Transport create the tram for the Urban Community of Strasbourg. Building on the global brand design expertise of Peugeot Design Lab and the Tramway design know-how of the Design & Styling Department of Alstom Transport, the two teams are working together to design the next generation of tram for the city of Strasbourg.
![Tramway front view in white background](/content/dam/stellantis-design-studio/projects/alstom-tram/alstom-transport-front.jpg)
![Tramway front view in white background](/content/dam/stellantis-design-studio/projects/alstom-tram/alstom-transport-front.jpg)
Design philosophy
Starting from an analysis of the common design language that exists for Strasbourg’s 1st and 2nd generation trams a form language, design philosophy, and values were found to be expressed by:
- A design that highlights the function and ergonomics of the tram
- A design decoded as caring, expressive, with a close interaction with the public
- A simple and clear design, unpretentious, consisting of a small number of clearly organized elements
New generation
The proportions of the 3rd generation have been reworked and give the impression of a more compact tram. The windscreen and side windows have been precisely adjusted to give a more controlled and flowing form. The overall design was conceived in a spirit of simplicity, quality, and overall consistency from one end to the other. The general lines are inclined to emphasize a fluid and agile tram. The surfaces are smooth and flowing, with round and non-aggressive forms. Edges and curves are subtly tightened for a controlled modern design.
![Tramway sketch research](/content/dam/stellantis-design-studio/projects/alstom-tram/alstom-transport-sketch.jpg)
![Tramway sketch research](/content/dam/stellantis-design-studio/projects/alstom-tram/alstom-transport-sketch.jpg)
![Tramway moving in strasbourg city in night view](/content/dam/stellantis-design-studio/projects/alstom-tram/alstom-transport-night-view.jpg)
![Tramway moving in strasbourg city in night view](/content/dam/stellantis-design-studio/projects/alstom-tram/alstom-transport-night-view.jpg)